HMGAudio

This week's curated selection of posts explores the cutting edge of audio production, from reimagining everyday sounds to transforming samples into entirely new sonic landscapes. The content highlights how modern tools are empowering creators to push boundaries across sound design, music production, and post-production workflows.

A fascinating video from Avid demonstrates a complete sound re-design for IKEA, created in partnership with KATSU Audio. The project showcases the power of Pro Tools Artist, the industry-standard DAW tailored for the modern creator, proving that professional sound design can elevate even the most familiar brand experiences. Meanwhile, Eventide Audio presents a creative exploration by xknob_official, who runs the ROAT signal through the H90 Harmonizer® using Granular's Stutter patch. This demonstration highlights the legendary Eventide Omnipressor plugin, originally released in 1971 and famously used by Brian May, offering aggressive dynamics processing with attitude.

Loopcloud features drum and bass duo Pola & Bryson, who demonstrate the Flip function to turn a simple sample into a unique pluck sound. The video emphasizes starting with one sound and ending up somewhere completely different, using the Loopcloud DRUM & PLAY Bundle as the ultimate toolkit for modern beatmakers. Together, these posts illustrate a common thread: the transformative power of modern audio tools, whether re-designing brand audio, applying vintage dynamics processing, or flipping samples into original creations. Each piece of content offers actionable inspiration for sound designers, producers, and post-production professionals seeking to expand their sonic palette.