This news digest highlights key developments in the music production and audio technology sector, focusing on seasonal promotions, new product releases, and creative tools. From holiday-themed offers to innovative plugins and installations, these updates reflect ongoing trends in digital music creation and community engagement.
### Loopmasters Holiday Advent Calendar
Loopmasters has launched a special Advent Calendar promotion, offering a free gift sample pack with every purchase, with the gift changing every four days. This limited-time offer covers genres like House, Techno, and Drum and Bass, encouraging frequent visits and purchases throughout the month.
Source: [Loopmasters](https://www.loopmasters.com)
### Black Friday Deal at Loopmasters
For Black Friday, Loopmasters is providing a free Prime Series sample pack with every purchase, featuring collections in Techno, Hip Hop & Trap, House & Tech, and Drum & Bass. This offer aims to boost sales and provide value to producers during the holiday shopping period.
Source: [Loopmasters](https://www.loopmasters.com)
### Halloween Sounds FREE VST Plugin
99Sounds has released a free VST plugin with Halloween and horror sound effects, catering to producers looking for seasonal audio content for projects or creative experimentation.
Source: [99Sounds](https://www.99sounds.org)
### Nordic Dreaming – Relaxing Acoustic Guitar
7AIRmusic has published a video titled “Nordic Dreaming,” featuring relaxing acoustic guitar music with winter ambience, designed for activities like studying, meditation, and sleep. This content taps into the growing demand for calming, atmospheric music.
Source: [7AIRmusic](https://www.youtube.com/7AIRmusic)
### SigmaVerb Sale at 3sigmaaudio.com
Joe Quick announced a sale for the SigmaVerb reverb plugin, offering 50% off with the code VERB50 until November 2nd. This promotion targets music producers seeking affordable, mix-ready tools for audio processing.
Source: [3sigmaaudio](https://www.3sigmaaudio.com)
### Synplant & Beatspace Installations at Sónar+D 2025
Sonic Charge will showcase physical installations of Synplant and Beatspace at Sónar+D in Barcelona in June 2025, in collaboration with Rumtiden Idea Lab. This highlights the intersection of music technology and interactive art at major industry events.
Source: [Sonic Charge](https://www.soniccharge.com)
### smart:comp 3 by sonible
sonible has introduced smart:comp 3, a compression plugin with advanced features like Input Riding and Spectral Compression, available for a free trial. This release emphasizes detailed audio shaping capabilities for professional producers.
Source: [sonible](https://www.sonible.com)
### SoundID VoiceAI Expansion Packs
SoundID from Sonarworks has demoed expansion packs for VoiceAI, including Rock, Pop, and Kids voice packs at $29 each. These packs offer ethically sourced, royalty-free AI vocals for various music genres and production needs.
Source: [Sonarworks](https://www.sonarworks.com)
### Revival 4000 Channel Strip – Sam Richardson
Solid State Logic featured singer-songwriter Sam Richardson using the Revival 4000 Signature Analogue Channel Strip, highlighting its ability to capture classic rock tones and streamline modern production workflows.
Source: [Solid State Logic](https://www.solidstatelogic.com)
### Black Friday Flash Finale by Softube
Softube announced a Black Friday flash sale with savings up to 76% on plugins like Weiss DS1-MK3 and Model 77, plus an extra 15% off with a promo code. This promotion targets last-minute holiday shoppers in the music software market.
Source: [Softube](https://www.softube.com)
Overall, this digest underscores a focus on holiday-driven promotions and technological advancements in music production. Key themes include the use of seasonal offers to engage communities, the rise of AI and specialized tools for vocal and audio processing, and the blending of digital plugins with physical installations at events. These trends point to an evolving landscape where accessibility, innovation, and experiential marketing are driving growth in the audio industry.
