This week’s audio plugin landscape is dominated by aggressive Black Friday promotions and continued integration of AI tools. For professionals navigating the sales season, here are the key developments worth monitoring.
Sonora Cinematic’s Bundle Deal
Sonora Cinematic is offering a free instrument with the purchase of their Emma Legato plugin during their Black Friday promotion. This follows the common sales tactic of adding value to primary purchases. The deal was announced via their social channels.
Source: Sonora Cinematic
Sponsored:
AutoTune’s Early Bird Finale
Source: AutoTune
AutoTune announced the final day of its Early Bird sale, featuring discounts of up to 60% across its product line. The promotion includes their new vocal transformer plugin, Metamorph, highlighting a push for their latest innovative tools during the peak shopping period.
Heavyocity’s Cinematic Sale
Source: Heavyocity Media
Heavyocity Media has placed their SYMPHONIC DESTRUCTION library at a 50% discount during their “Sounds of the Season” sale. The library offers orchestral sounds with aggressive, processed characteristics. An additional 10% discount is available for purchases of three or more products until December 12th.
Sponsored:
Fiedler Audio’s Dolby Atmos Promotion
Source: Fiedler Audio
Fiedler Audio has initiated a “Cyber Season 2025” sale with discounts of up to 50% on their products, which include tools for Dolby Atmos mastering and mixing. This targets the growing market for immersive audio production workflows.
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Universal Audio Artist Spotlight
Universal Audio featured artist Ethan French in a “Made with UA” social media post, specifically highlighting vocal harmonies processed through their UA Sphere microphone system. This showcases real-world application of their hardware/software ecosystem.
Source: Universal Audio
AI-Assisted Composition from W.A. Production
W. A. Production has launched Instacomposer 3, a plugin that generates complete MIDI tracks from a single click. This represents a significant step in AI-driven music creation, automating the initial composition process for producers.
Source: W. A. Production
KV331’s Synth Bundle Discount
KV331 Audio is running a Black Friday sale until December 7, offering 60% off its SynthMaster Everything Bundle. The sale covers both desktop and mobile versions of their synthesizer products, with SynthMaster 3 available for $39.
Source: KV331 Audio
AI Plugin DAW Compatibility Guide
The Sonarworks blog published a guide confirming that most modern Digital Audio Workstations (DAWs)—including Pro Tools, Logic Pro, and Ableton Live—support AI voice plugins via standard formats like VST3, AU, and AAX. This addresses a common integration question as AI tools become more prevalent.
Source: Sonarworks Blog
The industry’s focus on AI integration and aggressive discounting suggests a market rapidly adapting to new technologies while competing for customer attention during the critical holiday sales period.
